Launching the Jennings Brand
Branding & Identity, New LaunchJennings Consulting is a boutique consulting firm with offices in Bermuda and Toronto. They specialize in strategy, operational efficiency, & business transformation for financial services companies. Byren Innes, founding partner, came to me looking for a full branding including a logo, templates, letterhead, business cards and creative direction on their website. I love branding a new company, so this was a great opportunity and Byren and I have worked on many projects over the years. After a couple weeks of concept development, tweaking and refining, an elegant and timeless brand emerged. The brand represents Jennings' perfect balance of professionalism and class while not feeling overly ornate or showy. I also had fun designing a beautiful brand book for the company that includes everything from A to Z. Now all that is left to do, is to fly to Bermuda to see the office in person...
Recent Comments