Amy Ballantine Graphic Design Amy Ballantine Graphic Design Top Up Tonic is a breakthrough, clinically-researched & nutrient-loaded, once-a-day supplement, designed for millennial women, to replenish the body with everything that The Pill is known to strip away. Co-founders Dr. Elizabeth ‘Liz’ Goldspink, ND and entrepreneur Julie ‘Jules’ McClure both were looking for something fun, simple, strong and chic for their first product. We wanted to develop an engaging lifestyle brand to support their leading edge products. Their target demographic - female millennials. From developing the brand and product packaging, to designing and building the website, to custom photoshoots and campaigns, this was by far, one of the most enjoyable and rewarding projects I've worked on. I couldn't be more excited for what has in store for the future!